Palm Inc.'s Social Media Train Wreck
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On Day Two of Webmaster World's Pubcon 2009in Las Vegas this year, Chris Winfield, CEO of 10e20 moderated a panel, "Social Media & Press Relations" that I participated in with Guillaume Bouchard, CEO of NVI; Pat Strader, Founder & Managing Partner of Matterhorn Marketing; and Joanna Lord, CMO of YourJobStop.com.
After Guillaume, Joanna and Pat spent the first 3/4 of the session discussing best practices when it comes to public relations and social media, I closed out the panel by giving the audience a taste of what happened with Palm, Inc. when they suffered a PR nightmare in relation to an event I created, preDevCamp, earlier this year with whurley and Dan Rumney (aka Dan Crumb).
Palm Inc.'s Social Media Train Wreck - Presentation Transcript
- Palm Inc. and their social media/pr train wreck - Giovanni Gallucci Webmaster World/PubCon Las Vegas, Nevada November 11, 2009
- Once upon a time... Palm went to CES 2009
- Then radio silence
- “What if we started Palm’s developer community for them?” - whurley
- “That would be just peachy!” - giovanni
- “What do you need me to do?” - dan rumney
- 1/30/2009 - What do we need?
- préDevCamp - It started Monday
- préDevCamp - It started Monday
- Then the press picked up on it...
- Then the press picked up on it...
- Week 1. 23 cities - 39 volunteers - one date
- “I don’t care about your stupid product”- Chris Brogan, May 27, 2009. Then Palm decided to call... Palm’s Cast of Characters Paul Cousineau - the scout Chuq Von Raspach - the mime Aaron Hyde - the messenger Jon Zilber - the canary Pam Deziel - the closer Mark Kahn - the heavy
- We continue to grow the community and train camp leaders. 88 cities - 926 volunteers - one date
- Chuq (Community Manager) decides to finally communicate to the community in the middle of April. Then the wheels began to come off...
- We work it all out... back to the community Takeaways from Paul - “please help us by getting the word out that we’re engaged. Marketing won’t let us talk directly to the community.” Palm wants to move forward. The infamous NDA.
- Andy - We set a date to talk. Paul - We let the community know.
- Wheels flying in all directions
- Palm’s Worst Case
- too little too late
- Oh, one more thing... You just never know who’s lurking out on twitter. “Think about the opportunity” _ Norm Cox, May 30, 2009
- “Think about the opportunity” Norm Cox, May 30, 2009. Lemons to lemonade
- How’s that working out for ya?
- Get The Presentation! SlideShare.net (gioslideshare) Thanks! http://blog.gallucci.net @giovanni giovanni@gallucci.net CONFIDENTIAL
